Apple is reportedly planning to launch new iPads and MacBooks in March 2024, aiming to boost sales in the segment which currently accounts for 15% of their revenue.
Here’s what we know about the expected new models:
New iPads:
- Larger iPad Air: Apple is planning a 12.9-inch iPad Air model, matching the size of the current iPad Pro. This will potentially offer four models in total, available in both Wi-Fi and cellular versions.
- Updated iPad Pro: Four new iPad Pro models are expected, ranging in size from 11 inches to 13 inches. These will be the first major iPad Pro updates since 2018 and could be priced as high as $2,000.
- Improved display: Both the new iPad Air and iPad Pro models are expected to feature OLED screens, similar to the technology used in iPhones since 2017.
New MacBook Air:
- M3 chip: The new MacBook Air is expected to be powered by the M3 processor, which was first introduced in the MacBook Pro this past October.
- No major design changes: No significant design changes are expected for the new MacBook Air.
Software updates:
- iPadOS 17.4: The new iPadOS update is expected to launch alongside the new iPad series in March.
- macOS 14.3: An update to macOS is anticipated in January or February.
Pricing and availability:
- While specific pricing has not been confirmed, the Bloomberg report suggests the new iPad Pro could reach $2,000.
- The exact launch date in March is still unknown.
Overall:
Apple’s upcoming iPad and MacBook launches are expected to offer significant upgrades, particularly in terms of display technology and processing power. This move is seen as an attempt to revitalize sales in the Mac and iPad segment, which has seen a decline in recent months.
Stay tuned for further updates as we get closer to the official launch dates!