In the bustling landscape of India’s electric vehicle (EV) market, Matter, a prominent Gujarat-based tech company, is set to revolutionize the industry with its groundbreaking innovation. The company, deeply rooted in the spirit of the “Make in India” initiative, is gearing up to introduce India’s first electric motorcycle featuring a manual gearbox. Despite a slight delay in the delivery timeline, Matter’s CEO, Mohal Lalbhai, has outlined the company’s unwavering commitment to manufacturing excellence and local sourcing, ensuring a smooth ride for both the production process and the eager consumers awaiting their eco-friendly rides.
A Commitment to Local Sourcing and Innovation
Matter’s commitment to fostering local talent and resources is evident in every aspect of its electric motorcycle production. Lalbhai proudly stated, “We import cells, magnets, and semiconductors, but everything else is designed and crafted right here in India.” With an impressive 97% localization rate, Matter stands as a testament to India’s manufacturing prowess. The company collaborates closely with key tier-one suppliers, ensuring that every component, from motors and electronics to battery packs and vehicle assemblies, adheres to the highest standards of quality and craftsmanship.
Navigating Challenges and Ensuring Supply Chain Stability
Undoubtedly, the global pandemic has posed significant challenges for businesses worldwide, and Matter was no exception. To address disruptions in the supply chain, the company took proactive measures, including redesigning components and establishing long-term agreements with chip manufacturers from Japan, Europe, and North America. Lalbhai emphasized, “We’re working with the largest suppliers in the tire, lamp, suspension, and clutch industries, ensuring a resilient supply chain that can withstand unforeseen challenges.”
Production Expansion and Meeting Consumer Demands
Despite the initial delivery delay, Matter remains steadfast in its dedication to meeting the demands of the market. Lalbhai revealed, “We’re building enough inventory to fulfill our 40,000 order book, slated for delivery in the next calendar year.” The company plans to commence production in the upcoming quarter, gradually scaling up its operations leading up to Diwali, the festival of lights, when they anticipate reaching the peak plant capacity. This strategic approach ensures that Matter not only meets but exceeds the expectations of its growing customer base.
In the vibrant landscape of India’s electric vehicle industry, Matter emerges as a beacon of innovation and resilience. With a focus on local sourcing, technological excellence, and a steadfast commitment to quality, Matter’s foray into electric motorcycles signifies a paradigm shift in the market. As the company prepares to roll out its eagerly anticipated manual gearbox electric motorcycles, Indian consumers can look forward to a new era of sustainable, high-performance transportation. Matter’s journey is not just about delivering motorcycles; it’s about driving India’s progress towards a greener and more sustainable future, one ride at a time.