Pure EV, a prominent Indian electric two-wheeler manufacturer, has recently unveiled its latest innovation, the ecoDryft 350 electric commuter motorcycle. Positioned as a direct competitor in the 110 cc segment, this pioneering vehicle is set to redefine the benchmarks within the realm of entry-level commuter electric motorcycles. Priced at ₹1.30 lakh (ex-showroom), it boasts the distinction of offering the most extended range in its class, standing at an impressive 171 km on a single charge. With this exceptional range, it caters specifically to the needs of daily commuters seeking extensive mileage.
Innovative Features Powering the ecoDryft 350
The ecoDryft 350 by Pure EV embodies an array of distinctive features geared towards enhancing the overall riding experience. One of its hallmark offerings is a 3.5 kWh lithium-ion battery pack that propels a robust 3 kW (4 bhp) electric motor, complemented by six MCUs. Sporting a peak torque of 40 Nm, this electric motorcycle achieves a top speed of 75 kmph. Moreover, it encompasses three distinct riding modes, adeptly catering to diverse rider preferences and requirements.
Unveiling Enhanced Affordability and Sustainability
Pure EV asserts that the ecoDryft 350 facilitates savings of over ₹7,000 when juxtaposed against its equivalent internal combustion engine (ICE) counterparts. This compelling economic advantage, combined with its eco-friendly attributes, positions the ecoDryft 350 as an appealing choice in the 110 CC segment. Rohit Vadera, Co-Founder and Chief Executive Officer of Pure EV, expressed his optimism about the new launch, affirming the company’s commitment to delivering pragmatic and sustainable mobility solutions to Indian consumers.
Revolutionary Technological Advancements
A cornerstone of the ecoDryft 350’s appeal lies in its technological prowess. Boasting an array of advanced functionalities such as Reverse Mode, Coasting Regen, Hill-Start Assist, Down-Hill Assist, and Parking Assist, this electric commuter motorcycle ensures a seamless and convenient riding experience. Furthermore, its Smart AI system optimizes battery life by monitoring both the State of Charge (SoC) and State of Health (SoH), thereby enhancing its overall durability.
Market Penetration and Accessibility
Pure EV strategically targets buyers entrenched in the ICE entry commuter space, directly competing with popular models like the Hero Splendor, Honda Shine, and Bajaj Platina. Positioned competitively in terms of pricing, the ecoDryft 350 is set to rival the Hop Oxo electric motorcycle, offering an enticing alternative to traditional internal combustion engine vehicles.
Financial Accessibility and Widespread Availability
To facilitate ease of ownership, Pure EV provides an easy EMI option starting from ₹4,000 per month for the ecoDryft 350. This model is accessible across more than 100 company dealerships and is supported by partnerships with various NBFCs, including HeroFincorp, L&T Financial Services, ICICI, among others. These collaborations aim to extend competitive financing options to potential buyers.
In conclusion, the launch of the Pure EV ecoDryft 350 marks a significant stride in the domain of electric commuter motorcycles. With its impressive range, advanced features, and competitive pricing, it stands poised to revolutionize the commuting experience, setting new benchmarks for sustainability and performance in the Indian market.
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