Yamaha, a well-known brand in households worldwide, has unveiled its cutting-edge e-commerce platform in tandem with its 30th anniversary celebration. Recognized for its musical instruments, sound equipment, and motorcycles, Yamaha’s prowess also extends to pioneering the e-bike domain.
In 2023, as Yamaha commemorates three decades in the e-bike sector, it introduces a groundbreaking e-commerce platform in the United States. This platform, seamlessly connected below, establishes an unprecedented connection with end-users, leveraging Yamaha’s extensive US dealer network. Prospective buyers can seamlessly explore Yamaha’s diverse array of electric bicycles, make their selection, and conveniently collect their new two-wheeler from the nearest authorized Yamaha Bicycle dealer.
Drew Engelmann, National Sales and Marketing Manager at Yamaha Power Assist Bicycles, emphasized the role of collaboration with dealers in the purchasing process, stating, “At Yamaha, we believe in the power of partnership and collaboration with our dealers, and we recognize the vital role our dealers play in the customer experience.”
Yamaha has come a long way since launching its first pedal-assist bicycle in 1993. With a global tally exceeding 5.5 million electric bicycles sold, Yamaha has solidified its position as a major player in the e-bike industry. Today, Yamaha remains at the forefront of e-bike innovation, offering an impressive selection catering to diverse rider preferences.
According to Marcos Acosta, the brand’s General Manager of Digital Transformation, the digital landscape significantly enhances customer experiences. “We are very proud to provide a truly exceptional pathway to explore, select, and bring home our customers’ perfect ride with the roll-out of this new e-commerce option. We’ve harnessed the power of digital transformation to elevate our customers’ experience and connection with our Yamaha brand.”
Yamaha’s electric bicycles have been available in the US market since 2017, gaining popularity among commuters, leisure riders, and sports enthusiasts. Backed by an industry-leading three-year warranty covering the frame, motor, and battery, as well as OEM warranties on components from top industry brands, Yamaha’s commitment to quality is evident.
As the e-bike industry evolves, Yamaha continues to stride forward with innovation, cementing its status as a trailblazer and customer-focused brand.